PUMA / SEP 2026
Puma's "Meditation in Motion" Actually Earns the Word Mindful
Most brands say "mindful" and change nothing else. Puma India went to Leh, worked with Buddhist monks, and tied the campaign to the world's highest marathon — where the connection between stillness and endurance isn't...
Most brands say "mindful" and change nothing else. Puma India went to Leh, worked with Buddhist monks, and tied the campaign to the world's highest marathon — where the connection between stillness and endurance isn't marketing, it's survival.
