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About Us


Located in Kolkata, India, we are a concept store that curates the most unique homegrown brands in the country. Our store is divided into 3 main rooms - apparel+footwear, home + living, and a studio for our in-house jewellery brand Michelle Alexander.

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New In

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Brain Machine Tie-Dye Reflective by Halo Effect
Rs. 1,399.00
I Actually Suck T-shirt by Halo Effect
Rs. 1,299.00
Faith T-Shirt (White) by Halo Effect
Rs. 1,299.00
Halo Strange T-shirt by Halo Effect
Rs. 1,299.00
Human Lie Detector Long Sleeve by Halo Effect
Rs. 1,499.00
Sleepless Long Sleeve T-shirt by Halo Effect
Rs. 1,499.00
Sagar Ahuja
10 Hills Studio X Sagar Ahuja Logo Tee - Faun
Rs. 1,160.00

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New in - Heat Check Co.

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SB Dunk Low Celadon
Rs. 15,000.00
AJ1 Mid Tropical
Rs. 16,000.00
AJ1 Canyon Rust
Rs. 16,000.00
Dunk Low Dusty Olive
Rs. 27,000.00
Dunk Low Coast
Rs. 27,000.00
AJKO Chicago
Rs. 20,500.00

New In - Represent Society

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Represent Society Burnt Orange & Black Tie Dye T-Shirt
Rs. 2,300.00
Represent Society Blue & White Tie Dye T-shirt
Rs. 2,300.00
Represent Society Pisces Zodiac Tee
Rs. 1,200.00
Represent Society Aquarius Zodiac Tee
Rs. 1,200.00
Represent Society Capricorn Zodiac Tee
Rs. 1,200.00
Represent Society Sagittarius Zodiac Tee
Rs. 1,200.00

New In - Subtle Culture

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Perception Illusion by Subtle Culture
Rs. 999.00
Made in Techno By Subtle Culture
Rs. 999.00
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Pleasure by Subtle Culture
Rs. 999.00
Vision For The Future by Subtle Culture
Rs. 999.00
Dancefloor Lunacy by Subtle Culture
Rs. 999.00
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Warehouse Hubbub by Subtle Culture
Rs. 999.00

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Homegrown Brands

All our products are homegrown (Made in India)

Handcrafted with Love

All the products are handmade/handcrafted by Indian artists and artisans.

Premium Quality

We have tried and tested each product on our store to make sure they are of the highest quality.

10 Hills Studio

24/4K Sartaj Basar Road, Lake Terrace, Ballygunge, Kolkata - 700029

Mon - Fri, 11am - 8pm
Saturday, 11am - 8pm
Sunday, 11am - 5pm

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