Men's Fashion Secrets

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The Bible to Streetwear Brands in India

Finding streetwear brands in a country where streetwear is yet to become a mainstream phenomenon, can be a daunting task. But don't worry! In this article, we include all the streetwear brands that have been making moves in India.  If you're new into the Indian Streetwear culture, then read this article first: Streetwear India: State of the Culture to understand this article better! This article has been written for the purpose of guiding you through the Indian Streetwear market: the different streetwear brands, the subcultures they represent, what they are famous for, and how expensive they are.  I have summarized the...

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The Origins of Streetwear

The Origins of Streetwear

Defining Streetwear is difficult. This is because of the complicated ingredients that have gone into making it what it is today.

Analyze the words "street" and "culture".It is easy to conclude that it deals with a variety of sub-cultures that take the form "in the streets".

The streets created many subcultures but which subculture birthed Streetwear?

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Cuffed Jeans vs Uncuffed Jeans

Cuffed Jeans: A Complete Guide

A cuff is a layer of fabric at the sleeve end of a shirt at the wrist or at the ankle end of a pant. In this article, we explore the history of cuffed jeans, why one should cuff their jeans, and the different ways one can cuff their jeans.
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Supreme Logo

Top 3 Streetwear Fonts | How to get them for free?

When creating a brand's identity, its typography is extremely important. Yet, many companies fail at doing so. The personality or vibe of a brand or product can be expressed through its typography. For example, you don't want to have a boring or romantic font as a streetwear brand. It is important to figure out what you want your brand or product to represent and choose an appropriate font that showcases that. 

Choosing the right font can sometimes be overwhelming. There are so many fonts out there. So, which ones should you choose?

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Man dressed in streetwear resting against a wall.

Streetwear India: State of the Culture

Moving back to India from the United States, I wondered what the streetwear game would look like here, in India. I really only picked up the streetwear game when I moved to America for University, and in my five years of living there, I become pretty obsessed with its uniqueness and its outlet for self-expression. However, were there others in India that cared for streetwear the way I did?
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Man wearing a North Face jacket signalling Stop

Hype: A Deconstruction

Hype is the most powerful tool that streetwear and luxury brands such as Supreme, Nike, Off-White, and Balenciaga; are using to help move merchandise and create dreams in the minds of consumers. But what is Hype? In this context (in this industry), Hype is when literally everyone (consumers and media) are talking about a certain brand or product, and thus generates a lot of attention. But, why does it work? How can one evaluate the Hype of something? And, why is hype important?
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